StartingAClothingLine.com (SCL) recently interviewed Jilly the founder and owner of USHIWEAR. We loved what they were doing and had named her line one of the Top 300 Women Owned Fashion Labels in the World. Here is that interview:
How did you come up with the name Ushiwear? Were you excited when it hit you?
Well my surname – Kapusi is pronounced Kap-ushi. With a close friend and after playing around with lots of names for the brand we came up with Ushi. In 2009 we found out it meant Ox in Japanese, so the bulls head idea for our logo was born. Then later whilst visiting ‘Grand Designs Show’ in London we found an ancient relic which was a Shamans headdress, this was the missing link and suddenly the look of for the brand all feel into place. It was a very emotional moment and it meant even more when we found out it was year of the Ox in 2009 when we bought the headdress. All very much meant to be as my birth sign in Taurus the bull.