How to Start Your Own Clothing Line:
Step A. Get It All in Writing
First and foremost you need to have a business plan. It doesn’t need to be formal or fancy by any means. However, it should detail the types of clothing you wish to design, who your target market is, where you intend to sell your clothing and what equipment or services you need to get your business off the ground. If you ever require funding from a financial institution, having a business plan will make approval easier.
Step B. Create an Identity for Your Label
If you’ve not already done so, this is the time to decide on a name, design a logo and establish a brand for your company. Your label needs a way of being identified and remembered – it must stand out in the crowd. When thinking of names, have a few options available. Think of something that is short, catchy and easy to remember.
Step C. Design Your Clothing and Apparel
This is often the most exciting part of the business; however, it is also the place where designers often go wrong. Start with sketches of your clothing and ask trusted sources their opinions and decide which of your designs should become a part of your collection. Custom clothing labels or interesting trademarks will help you to stand out. Here is a nice article from Wikihow on how to become a fashion designer.
Step D. Network, Market and Sell in Order to Grow Brand Loyalty
While some people strike oil and get hired on early as designers for major design houses, most have to put in some footwork and sell their own clothing in order to establish their brand. This could mean selling at local boutiques, creating a website, or trying to expand sales by participating in local fashion shows and other events.
- Article by The StartingAClothingLine.com Team