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The StartingAClothingLine.com Blog covers the latest news in fashion. We cover fashion events, fashion design, fashion designers, clothing lines, how to start a clothing and the latest news from The StartingAClothingLine.com Company.
 


Emerging Trends In Fashion and Wearable Tech

Posted by Michael Harper on 10/25/2015 to Fashion Industry News
Emerging Trends In Fashion and Wearable Tech


It is without doubt that 2015 has seen its share of emerging technology and fashion meeting to create some of the fashion world’s most innovated trends yet. From the Apple Watch, to breakthroughs in 3D printing, on to Nike’s upcoming self-lacing sneakers, there is a push to advance fashion to new heights. But even as technology becomes more and more fundamentally engraved into our favorite fashion pieces, great design still is the driving catalyst. Technology without the designs the customers will love is just a mere attention seeking gimmick. Sure a designer can put a LED miniature billboard on the back of a leather jacket but who is going to wear it if the design of the jacket isn’t appealing. As fashion embraces more technology, it will be important for fashion designers to still stick to the roots of what has made many designers of past and present household names. The secret sauce is superb design. Technology will always play a secondary role to great design in my opinion. With that being said, let’s talk about some brands getting wearable technology right.

How To Increase Your Fashion Label Sales Right Now

Posted by Michael Harper - Co-Founder of StartingAClothingLine.com on 10/21/2015 to How To Start a Clothing Line Blog
How To Increase Your Fashion Label Sales Right Now

I often get emails on what is the best way to market a clothing line. While there is no best way or one size fits all models, some clear top practices have emerged. One of which is the use of affiliate marketing. You can utilize your own built in affiliate program through your shopping cart provider such as when you have a store powered by 3dcart. Going this route will require that you go out and actively find fashion websites and fashion bloggers to join your program. This might not be the easiest way to get the ball rolling especially if you are new brand. An easier way will be to join an affiliate network. Doing so could provide a tremendous boost in sales such as how Farfetch, a luxury fashion brand was able to increase their sales by 91% by using affiliate marketing.   

25 Tips To Reduce Returns For Online Fashion Retailers (Fashion Labels)

Posted by Michael Harper - Co-Founder of StartingAClothingLine.com on 10/11/2015 to How To Start a Clothing Line Blog

Creating A Successful E-Commerce Fashion Label Startup

Posted by Michael Harper on 10/7/2015 to How To Start a Clothing Line Blog
Creating A Successful  E-Commerce Fashion Label Startup
Stand out. Be original. Let your design aesthetic reflect who you are. All these things are imperative to your success  but what do they really mean and how do these concepts equate to sales in this ever changing fashion landscape? As you begin planning out your fashion E-commerce startup these ideas have to be your guiding principles. Very few designers these days feel like they can live with just having their brand in someone else's store without also having their own website.  I for one am a strong advocate that every designer needs their own E-commerce home. Here is my advice for startups on how to create a successful e-commerce fashion label.

Top Online Fashion Magazines

Posted by SCL Team on 10/6/2015
Top Online Fashion Magazines

The rise in online fashion magazines and blogs has seen tremendous growth over the years. Even physical magazines often publish an online version. We wanted to make a comprehensive list of 20 of the world's top online fashion magazines to give our clients a one stop shop to visit some of the best fashion magazines, fashion websites and fashion blogs.  For today's fashion designers and clothing lines the sheer amount of fashion magazines, fashion writers and fashion bloggers offer increased opportunities to have your collections seen by millions. While getting Vogue Magazine to do a feature on your fashions may not happen for most of us, there are plenty of online magazines and blogs that can do your fashion label justice...... Here is a list of the top 20 online fashion magazines.

Best Time of the Year to Launch Your Clothing Line

Posted by Michael Harper on 10/5/2015 to How To Start a Clothing Line Blog
Best Time of the Year to Launch Your Clothing Line


The best time of the year to launch your clothing line varies. In reality, it really depends on when you are ready and all of your ducks are in a row. Have you planned out all of your marketing activities to let everyone know that your line is launching. You should spend just as much time looking into how you will announce your line as any other activity related to starting your own clothing line. Timing of your efforts should coincide with factors like when will your clothing production order make it to your warehouse. I mean firmly know when you garment production order is coming in - meaning you can practically touch it because it is on a plane, boat or in the hands of your shipping carrier. In the real world of fashion, orders are often late so you don’t want to announce your line is available right now in your press activities and it is not. At the same time, beyond the scenes you are sweating bullets because your clothing manufacturer or T-shirt screen-printer promised your order would be ready but now have excuses as to why they are running behind.

Starting A Clothing Line - Marketing Tips Part I

Posted by Michael Harper on 10/5/2015 to How To Start a Clothing Line Blog
Starting A Clothing Line - Marketing Tips Part I

When starting a clothing line you have to consider many different factors. On our blogs we have addressed many of these issues but today let us talk about how to market your new clothing line. Issues like how to market your clothing line effectively. Here are some of our marketing tips. Some of the most popular ways to make others aware of your clothing line today are using Social Media such as Pinterest and Instagram. Make sure you are utilizing Facebook.com, Twitter.com, Google Plus and Youtube.com. 

Realize Your Dreams as a Clothing Designer

Posted by SCL Team on 10/4/2015 to How To Start a Clothing Line Blog
The fashion industry is mysterious and full of wonder. For many it is viewed as a life of adventure, networking with the stars and a constant party. However, in reality fashion designers struggle to make a name for themselves and stand out in a sea of designers that are oftentimes just as talented and creative as they are, if not more so. The good news is this, with a little preparation and a lot of hard work using programs such as Digital Fashion Pro, it is possible to start and grow your own clothing and apparel line. You can also visit the following website, http://shop.startingaclothingline.com/Digital_Fashion_Pro_Official_Store to find a vast amount of knowledge, programs, and applications that involve becoming active in the fashion industry.

Start a Clothing in 28 Days

Posted by Michael Harper on 10/3/2015 to How To Start a Clothing Line Blog
Start a Clothing in 28 Days
You are reading this because you are interested in pursuing a fashion design career and you want to leverage that into starting your own clothing line. Maybe you are wondering just how hard or easy it will be considering you do not have formal training in design or running a fashion label. Truth is – it can be both.  However, if you focus on the important aspects of getting a line going you can greatly increase your chances of not spending a lot of time in the wrong areas. It is advantageous to explore our site as we have a lot of awesome information that can help you. But for now, let's talk about how you can start a clothing line in 28 days or less.

Fashion Supporting Breast Cancer Awareness Month

Posted by The SCL Team on 10/1/2015
Fashion Supporting Breast Cancer Awareness Month

Detroit, Michigan, October 1, 2015: The Harper Arrington Company and StartingAClothingLine.com Team is formally announcing that we support Breast Cancer Awareness Month and the fight against breast cancer. Research shows that early detection saves lives. Get tested and encourage others. For Breast Cancer Awareness Month - StartingAClothingLine.com will be donating a portion of sales from our Fashion Mogul Package and Industry Leader Package to fight breast cancer. To learn more about Breast Cancer, getting tested or to make a donation - visit the National Breast Cancer Center (NationalBreastCancer.org).